Seattle Humane Presentation Design.

This portfolio case study showcases a fictional presentation redesign project for Seattle Humane's 2025 Community Impact Update. The goal of this project was to create a visually compelling presentation that effectively communicates the organization's mission, impact, and future initiatives to a diverse audience, ranging from donors and volunteers to community partners.

The presentation needed to balance emotional storytelling with clear, data-driven insights. To achieve this, the design approach focused on creating a cohesive visual narrative that highlights key metrics and personal stories while ensuring that the slides are adaptable for future presentations.

This case study provides an overview of the design process, tools used, and outcomes achieved.

Tools Used

  • PowerPoint: For designing and delivering the presentation.

  • Photoshop: For editing and enhancing imagery.

  • ChatGPT: For refining copy and brainstorming visual ideas.

  • Visual Electric: For creating ai-generated images.

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Presentation Template Design

This section highlights the creation of custom presentation templates (.potx files) to support consistent and professional presentations. The templates include master slides and layout options that align with Seattle Humane's branding and visual identity. These templates provide:

  • Predefined slide layouts for flexibility (e.g., title slides, data visuals, and story slides).

  • Consistent use of fonts, color schemes, and graphic elements.

By using these templates, presenters can maintain brand cohesion while quickly adapting content for different contexts.

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Workflow Details

The process for creating this presentation followed a structured approach to ensure both creativity and consistency:

  1. Initial Wireframe: Started with a text-based wireframe presentation that contained key content and speaker notes.

  2. Brand Research: Reviewed Seattle Humane's brand guidelines to ensure that typography, colors, and overall tone aligned with their visual identity.

  3. Theme Creation: Developed a custom PowerPoint theme with fonts, color palettes, and placeholders to streamline the design process.

  4. Slide Design: Created the slides using PowerPoint and Photoshop, focusing on balance between text and visuals.

  5. Master Layouts: Designed and refined master slide layouts to ensure a cohesive, professional appearance across all slides.

This workflow provided a clear roadmap and allowed for iterative improvements at each step.

Reflections

This case study highlights the importance of strong visual storytelling in presentation design.

  • By focusing on key data points, emotional stories, and consistent branding, the presentation reinforces Seattle Humane’s credibility and impact.

  • The modular approach to slide design ensures flexibility for future updates, enabling the presentation to adapt to different audiences and purposes.

This case study underscores how thoughtful design choices, combined with a structured workflow, can elevate a presentation from functional to impactful.